15-year-old summer intern at Morgan Stanley publishes report on "How Teenagers Consume Media"
Matthew Robson, a 15 year old summer work intern, wrote a Morgan Stanley research note on how teens consume media. Morgan Stanley notes in the introduction the author does not claim "representation or statistical accuracy".
So how does Teenagers Consume Media? Right out of the box, here's a blurb from the section Radio:"Most teenagers nowadays are not regular listeners to radio. The main reason teenagers listen to the radio is for music, but now with online sites streaming music for free they do not bother, as services such as last.fm do this free."From the section Newspapers:
"No teenager that I know of regularly reads a newspaper." (PERIOD)From the section Music:
"Teenagers listen to a lot of music, mostly whilst doing something else (like travelling or using a computer). They are very reluctant to pay for it (most never having bought a CD)"From the section Internet:
"Most teenagers are heavily active on a combination of social networking sites. Facebook is the most common, on the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave realizing that no one is viewing their profile, so their 'tweets' are pointless."The SF Chronicle wrote: "Robson's conclusions seem honest and revealing, but they should be treated carefully. While the loose methodology seems refreshing, a report is inevitably vague and questionably useful when it doesn't specify the size of the sample, the demographic and socioeconomic background of the interviewees and the geographical area they inhabit." (Of course they would say that, he trashed "Newspapers" as dead!)
Nonetheless, Robson's report should provide good tips for future research.
George Bundy
